If you’re a business owner who uses “we” in your marketing then you probably have a rockstar team surrounding you!
Branding photo shoots with more than one person can be some of the most fun shoots and they can really help you show your clients who they will be engaging with when they work with your company.
It can feel challenging to plan a photo shoot with multiple people, outfits, styles and keep it cohesive and on-brand without looking too matchy and uniform (unless that’s your thing), but with these tips and the support you get as we plan the shoot you’ll be able to walk into it with confidence.
What is the main purpose of these photos?
Will they primarily be for your website to show what it’s like working with you?
Will you be focussing on individual headshots or group photos for your About Us page?
Do you need stock photos for social media graphics, newsletters and website background photos?
Knowing where and how the photos will be used will help you answer all the questions that come after!
Team photos don’t always have to be the whole group smiling at the camera. This is a great time to get the authentic, real life smiles and laughter that you have with them on the daily!
Some ideas of what to do:
It’s a great idea to get both!
And usually the candids happen naturally when you’re trying to be serious-business-people with the same people you laugh and joke with on the regular 😉
The posed ones are great for your About Us page on your website, pinned posts on your Instagram account, etc
The candids are perfect for showing extra personality, what it’s like to work with you and the general vibe of your team.
It’s good to let everyone know the level of dressiness and preferred color tones for their outfits so that everyone looks great together. Check out the Outfit blog post to dive deeper into all things photoshoot outfits!
Below is a great example of how your team can be cohesive with their outfits. Everyone looks amazing in the team photos and in their individual headshots!
The holidays are such a great time to bring some extra joy and magic into what you’re sharing about your business!
You can share about your own joys and traditions. Tell us a story!
Share what your values are - what matters to you the most and why? Do the holidays amplify any of them?
It’s also the perfect time to bring light! Be silly! Show us who you are on Christmas morning. Find JOY!
You might not do an entire photo shoot just for the holidays (unless you are one of my Members 😉 ) but you can add in some of these ideas to your shoot any time of year and use it when December rolls around!
And now for those ideas…
Like your regular season branding photos, but with a holiday background to switch it up for a season!
The perfect time to highlight a gifting option for your clients.
Perfect for your email list headers, holiday graphics and Reel/Story backgrounds (my members get these beauties included in their membership every year!)
Season of celebrating! If champagne isn’t your thing swap it out for hot chocolate in a cute mug, cheers-ing gingerbread or whatever your favorite thing is!
