What do I wear?!
Keep reading to find out how to choose what to wear on your brand shoot that will make sure you feel absolutely amazing!
The outfits that you wear have the power to:
So let’s get to it!
The first step is knowing what kind of photos you’ll be doing. The location for the photo shoot, the purpose of the photos and what you want to communicate with them. These are things we go over while planning your shoot and I’ll send you a personalized Shoot Plan that will guide you through all this!
Once you know what kind of outfits you’ll need (ie professional, casual, bold, warm etc) and how many then you can start pulling them together.
The most important thing is for you to feel good in what you’re wearing!
You should always try everything on a couple weeks before your shoot and make sure it fits super well. Sit, stand, bend, move. Does it still feel good while doing all those things?
Then get in front of a full length mirror and notice what the fabric is like on your body. For example softer, jersey type material can feel super comfortable, but also show lines where you don’t want them.
You can have outfits that you prefer to stand in more than sit and vice versa, but make sure you pair them with the part of the shoot that you’ll naturally be doing in that scene. And tell your photographer so they know how to pose you!
Your outfits should compliment your brand colours and aesthetic to bring cohesion across your website and marketing. This doesn’t mean your outfits need to be the same colors your brand colors, but choose complimentary colors and tones.
For example: if you have a bright, light color palette then stay away from darker tops
If you have a bright, bold brand color palette you could keep your outfits more neutral and add pops of complimentary colors with accessories or statement pieces.
I used to say "avoid prints and patterns", but experience has taught me that anything can work if it fits the goal of the photos and your personality!
Generally a bold print will make a statement and bring attention to it. Which can be great! The key is using it at the right times in the right photos. You don’t want to wear it for your whole shoot as that tends to take over make all your photos look more similar. Plan on wearing it intentionally and for only part of your shoot.
You’ll also want to wear it in photos that have more of a plain background so you’ll stand out.
If you’re planning on only doing one shoot a year then choosing season neutral outfits is key. As much as you might love a certain cozy sweater and feel amazing in it I can guarantee you’re not going to want to use the photos with it in June!
Summer styles are a little easier to use all year, but can run into the same problem. Sharing a photo of you in sleeveless dress in December doesn’t always feel quite right.
Creating outfits with layers is a great way to hop into different looks. For example,
jeans + tank with a blazer + sneakers is great for any season. Take the blazer off and you’re super casual or swap the sneakers for heels and you change the whole look.
Accessories are a great addition to your outfit and they can also be a great prop if it works for the photos!
For example Wear a hat, play with the hat, toss the hat in the air! Wear your glasses, hold them, use them as a prop on your desk
Do you know you need photos, but you're holding back because you hate getting your photo taken? I've got a blog post for you! Check it out here