The most Googled term for people finding me is Lifestyle Branding Photography. Which is awesome because that’s my jam!
But a lot of people don’t really know what that means. It’s become a lot more mainstream in online lingo the last few years but there is a big difference between lifestyle photography and other types.
So let’s break it down!
Photos of you, the business owner, in real life places doing real life things!
You in-action doing the things that you might be doing in your business and your life.
It shows your personality by bringing in props that help tell your story and give you something to interact with instead of always smiling at the camera!
It’s in a location that is chosen for a reason! Using a space that fits the kinds of photos you need and aligns with your business. If you want to dive deeper into that than Click Here to head to another post all about choosing the best location for your shoot.
Lifestyle branding photography captures the authentic moments, expressions and your personality. It shows your brand value in photos and helps people feel like the already know you before even working with you!
It’s a super powerful tool to have in your business!
It’s not you formally posed in front of a photography background. That is a traditional headshot.
It’s not usually with dramatic lighting or heavily styled. That’s editorial - like in magazines!
Lifestyle branding photos are about showing
so that your dream clients can get to know you and want to work with you!
It doesn’t have to be complicated but is definitely impactful if you make a plan and go into it with intention and openness.
Ready to book yours? Click below to get started