Valerie has been my client for a few years and she’s been MY health coach too! You know how they say to surround yourself with people that you can learn from? That’s Val. (click here to learn more about her work)
I was thinking about how a lot of the things I’ve learned from her to create a healthier and happier lifestyle can also apply to business.
So let's dive in!
I’m someone who tends to think that if I haven’t worked out for a season then what’s the point of starting? (or I start again by doing it 5 days a week and then burn out). But she taught me that
Progress isn’t built through perfection. It’s built through flexibility, consistency, and compassion for where you are right now
Same goes for your business! You don’t need to put pressure on a huge photoshoot to try and get everything you could possibly need one time. By doing them throughout the year you let yourself get more comfortable with the whole experience, find out what kind of photos you need more of as you use them and give yourself the opportunity to get photos that grow and change along with your business!
I was really good at telling myself that smaller habits aren't good enough. That they don't count because they're not big enough or sparkly enough. But I've learned first hand how small habits are often the things that anchor you!
When you do something new it can feel hard or nerve wracking. But when you keep practicing it not only does it become easier, but can also become something you actually enjoy doing! When you start to see the good things that it brings to your life it makes you want to keep it up.
Doing a photo shoot can feel like that too. It feels like it's this huge thing, but the truth is that it's layers of things. You’ll find out that it does actually get easier to plan and you get more comfortable in front of the camera each time. And the part that makes you want to do it again? The results make you proud, confident and make sharing your business more impactful.
A lot of us have things we want to start doing but we keep waiting until things settle down, or until we feel ready, or after we do XYZ first…
But the truth is
The perfect time is when we decide it is and decide to make a change
Same goes for doing your first branding photo shoot!
There will always be things you want to change about yourself, but who you are right now is who your audience wants to see. The real you, not your version of what you wish was different. I know it's easier said than done, but I'd encourage you to not let the thing you want to change about yourself be the thing that dims and hides you.
Or maybe it's your never-ending to-do list that keeps pushing a photo shoot to the bottom. But getting brand photos is one of those things that can at ease and flow to so many other parts of your business! When you have your own library of branding photos to use other things fall into place easier. Things like creating content, marketing, and giving future you exactly what you need when opportunities come along.
Now is the time to start building the visual foundations you need to share your business in a way that feels aligned with your business and connects to the right people!