When photographers say your brand photos will “tell a story,” do you just smile and nod but secretly think: what on earth are they talking about?
Same.
I’ll admit it... I’ve used that phrase a lot too. It’s one of those buzzwords that sneaks into the biz world and suddenly everyone’s saying it. But every so often I stop and think… wait, what do people think that actually means?
Because if I put myself in your shoes, I can imagine the reactions:
What story?
I don’t want to share my entire life story—this is not therapy, it’s photos.
Or my personal favorite: I don’t care about “story,” I just want photos I actually like and will use. We don’t need to overcomplicate this, folks.
And you’re not wrong.
So here’s the real talk: when I (or any other brand photographers) say your photos will “tell a story,” I’m not talking about writing the autobiography of your life in pictures. What I mean is this:
You’ll get photos you actually love and are excited to use.
You’ll have more than just the classic “smiling at the camera” headshots.
You’ll have images of you in action—doing your thing, working with clients, using the tools and details that make your brand yours.
The “story” isn’t just “look at me having a great hair day!” and it doesn't have to be "here's everything there is to know about me ever"
It can be:
This is who I am.
This is how I can help you.
This is what it feels like to work with me.
That’s the kind of story my brand photography tells. The one that helps people connect with you, trust you, and ultimately say, “Yes, I want to work with you!”
Want to know what happens when you book your brand shoot with me? Check out this blog post!