I don’t have exact stats, but I’d say 9/10 people that I take photos of tell me “I’m not photogenic” or “I hate getting my picture taken” within minutes of meeting me.
It’s such common feeling and if you feel this way too just know that it’s not just you! Even most of those stunning boss women on my Instagram feed and website felt exactly the same way. And yet, you couldn’t tell from their photos.
So here’s how to get those photos of yourself that you love and that feel like you!
Decide that you’re enough exactly as you are right now. In this skin, with this body and everything that makes you who you are (I didn’t say these would be easy).
We all have things about ourselves, our bodies, our appearance that we’d love to be different. Things that make us uncomfortable. But as much as we’d love to change that immediately there is always a choice to make and you can either let that thing hold you back and make yourself feel smaller and less seen OR you can decide that you are more than those things and that you’re not going to shrink and hide because of it. Let yourself be seen.
Remember that others don’t see us the way that we see ourselves. The things that we fixate on don’t even register to others. They just see this amazing person who is so good at what they do, whose business helps them and who they connect with on a deeper level. Imagine holding that back from them because of our own stuff? You’d never want someone else to do that so don’t do it to yourself.
Here’s the thing: if you let the insecurities win it will show in your photos. You’ll probably still get nice photos, but you won’t get that next level makes-you-so-happy-you-cry looking at your photos kind of feelings.
Find a photographer that you love 😉 You’ll be hanging out with this person in a super personal and often vulnerable way for a couple of hours so how you feel with them has a huge impact on your whole experience! Obviously it’s hard to know this before you work with someone, but you can check out their socials and website to get a good feel of who they are and what they’re like. You can always do a Zoom call before booking if it makes you more comfortable too.
When you do a shoot with me you don’t need to know anything about your photoshoot before you reach out. We’re going to chat about it all and I’m going to plan it out for you! What you do need to know you probably already do.
These are just some of the questions in the questionnaire I send you when you book your shoot.
Then I’ll turn it into your personalized Shoot Plan which will have everything you need to know to get ready for your shoot! What to do the week before, what you need to bring, when to show up and all that jazz.
So that you’re not scrambling around last minute trying to find something to wear or forgetting what you were supposed to bring along.
You get to walk into your shoot knowing you have the right outfits, the right props and that I’ll take over during your shoot so you don’t even have to know what you’re supposed to do in front of the camera. That’s my job!
When your shoot arrives here’s what you do:
Then I’ll be there to take over when we get to the location!
I’ll guide you through the photos, the posing, props, where to look, when to smile, when to change outfits. All you need to focus on is remembering who you are, why you’re doing this for yourself and that you look like your absolute best self! I’ll make sure of it.
Ready for that kind of experience?
You know those busy seasons of life... like Christmas or any time that your calendar is maxed out?
I don't know about you, but for a lot of us what comes after those seasons are feeling to need to hide from the world and recover.
It’s a lot! And if you’re already feeling this you’re not alone. As business owners, we often carry this pressure to keep showing up even when our energy is fading faster than the daylight.
But here’s the good news:
There are ways to stay visible and consistent without constantly being online or burning out.
(and no, I’m not just going to say “get new Brand Photos!” as a magic fix-all 😉 )
The secret?
Having pieces in place that allow your business to run even when you need a break.
So when your schedule gets packed or you’re deep in hibernation mode and don’t want to show your face online…
Your business can still feel present, helpful, and alive.
Let’s walk through how to make that happen in a way that feels aligned with YOUR energy and biz goals.
Because there's no space for blanket-statement advice or "shoulds" over here. Take what you need, make it fit your style and apply it in a way that feels good to you.
We’re already trying to juggle a million things so please remember this:
You don’t need to be everywhere all at once.
That’s the fastest path to burnout, and we’re not doing that!
Instead, ask yourself:
Maybe posting once a week is enough.
Maybe this month is more about connection than conversion.
Maybe your business needs more warm and joyful content instead of sales-heavy content.
Don’t let the internet convince you that you need to do MORE to keep up.
You know your business best.
You’re allowed to choose a pace that supports you and your clients.
Once you’ve decided what your business actually needs during this busy season, you can start to make it real.
You don’t need a brand new, full blown marketing strategy you just need clarity and intention. Try this:
Now you can decide how to make that happen for you and your life this time of year. Maybe scheduling a whole content batching day works well for you. Or maybe it's doing one thing a day that aligns with your goal instead. There's so much advice out there around the "right" way to do it, but in my experience the one that feels the best for you is the one you're going to stick to.
Also remember that it's not forever! This is just to carry you through this season and then you're allowed to adjust and change it later.
You don’t need to reinvent the wheel. You probably already have more content than you think!
Here’s where to look:
I can pretty much guarantee you already have things worth repurposing. You just need to gather them and say the same things in different ways (or in exactly the same way if you want to really keep it simple).
And if you don’t have a library of branding photos you love yet…
Then it might be time to fix that
Let’s get you photos that work for your business
Putting these pieces together now might make the next couple of months feel less chaotic.
And more importantly it might remind you that:
So when life gets busy and you cozy up into hibernation mode…
Your business can still show up for you because you set it up to.
Want a hand putting this into action?
A brand session can give you a library of the best photos AND content ideas that support your marketing all season long.
Work with me here and let’s make your next season feel lighter!
If you’re a business owner in Ottawa and you’re thinking about doing a branding photoshoot chances are you need some ideas on where your shoot should happen.
When you reach out and we start planning your shoot I will send you some suggestions based on the kinds of photos you need, but if you like to get some ideas before hand here are some of my favourite locations for branding photoshoots Ottawa!
I love it here! It’s a house that’s been renovated into a content creation studio space so it gives so much variety. There’s a kitchen, living room, dining room, office and two different bedrooms all with a neutral color palette and well decorated.
This is the space for your shoot if you want a more cozy, homey feel or if you want a lot of variety in locations for your shoot.
This is a large, open concept space that has a great combo of styled, furnished table/office area and living room/couch area. It has an industrial loft vibe to it, but also super bright and white with big windows.
This is the perfect space if you want some photos of doing what you do, using the table and various chairs, wanting more natural poses AND want some with simple backgrounds or space to play (like getting motion blur, etc)
Skye has 3 different studio rooms to choose from and they each have their own style and decor! They switch it up semi-regularly too so it’s always a good idea to check their socials before booking to see the current set up.
Their spaces are great for a photo shoot that focuses more on you!
This is a large studio space in Kanata that is similar in style and size as Quay Studio. It’s a great space to get a mix of lifestyle, you doing your thing and has space to move.
I haven’t actually used this space yet, but it looks beautiful! There’s unique features like stairs and arches that would be fun to use. The size and style of this space is similar to Skye in that it would be great for photos that feature you.
Ottawa has great studio rental options for your branding photoshoot, but if you’re looking for more ideas that aren’t studio then check out my other blog post for More Location Ideas!
As a yoga instructor, sharing your teaching style, personality, space, and experience is such an important part of connecting with your students. When people are choosing a yoga class or instructor, they’re not just looking for poses — they’re looking for a feeling. Your photos are your first chance to share that.
A thoughtful branding photoshoot can show who you are, what you offer, and what your studio is all about. Here are some ideas to inspire your next yoga branding session in Ottawa.
Show yourself doing what you do best — guiding your students through a class. These photos bring your teaching style to life and give potential clients a glimpse of what it feels like to practice with you. Whether it’s a calm restorative session or an energizing flow, the right photos can express your approach beautifully.
Do you host classes online, record videos for YouTube or host online experiences? We can show that too! I actually recommend it. It helps people get a feel for the real person behind the screen and shows them some behind the scenes and what it will be like when they join you through their laptops.
Your studio space sets the tone for your classes. Whether you teach in a bright modern studio, a cozy home space, or even outdoors in nature, photos of your environment help people imagine themselves there. Include wide shots of the whole room, smaller vignettes of special details, and anything that makes your space feel unique.
From mats and blocks to blankets and singing bowls — these small details tell part of your story. Styled flat lays or close-ups of props in use can make your brand photos feel grounded and authentic.
People love to know the journey behind their teacher. You can include subtle nods to your certifications, workshops, or training — or capture images that show your dedication to your own practice. It helps build trust and shows the care and knowledge behind your teaching.
Don't forget to show the obvious! You actually going through a flow. This is a great time to grab some b-roll video too.
Maybe you’re known for your calming energy, your playful sense of humour, or your empowering classes — whatever it is, let’s show you! Personality-driven portraits bring a human touch to your brand and help new students connect with you right away.
Is your studio all about community? Mindfulness? Inclusivity? Sustainability? Let those values guide the tone of your photoshoot — from location choices to wardrobe, colours, and even editing style.
Your yoga brand is about more than just movement — it’s about connection, presence, and energy. Let’s create photos that capture all of that and help you share your practice with confidence!
There are so many great outdoors spots in Ottawa to do your branding photoshoot! When we book your shoot we’ll dive into some questions that will help us figure out where the best location for your shoot is, but if you’re curious on outdoor options here are a few of my faves!
Park at: City Hall ($)
Photo spots:
Park at: Byward Market (street or parking garage $)
Photo spots:
Outside Fairmont
Rainbow stairs
Major’s Hill park
Park at: Lansdowne underground parking ($)
Photo spots:
Fountain/Splash pad benches
Great Lawn
Garden boxes
Benches in South Court
Outside the Horticulture building and Aberdeen pavilion
Outdoor cafe seating
Inside Beandigan (ask permission before taking photos and always remember to purchase something!)
Park at: behind Bower Coffee (free!)
Photo Spots:
Walk down Richmond Road through the bike path
The red door of the Keg
Park at: Tropical Greenhouse (free)
Photo Spots:
Outside the Tropical Greenhouse (photos inside aren’t allowed)
Bench at the back of the greenhouse
Walk over to the Ornamental Gardens (road and sidewalk)
Ornamental Gardens
If you’re really ambitious you can walk or drive across the road to the Arboretum too
Park at: Parking lot beside the Ron Kolbus Lakeside Centre
Photo Spots:
Greenspace (the trees here turn pink in May!)
Path and rocky point
Beach (head to the far North side for some trees and privacy)
10 minute walk over to Beachconers Ice cream, Britannia Coffeehouse and Britannia Bakeshop (always ask before taking photos inside retail shops! And remember to purchase something if you're using them as a location)
Click here to find out what you need to know before your Ottawa branding photoshoot!
When photographers say your brand photos will “tell a story,” do you just smile and nod but secretly think: what on earth are they talking about?
Same.
I’ll admit it... I’ve used that phrase a lot too. It’s one of those buzzwords that sneaks into the biz world and suddenly everyone’s saying it. But every so often I stop and think… wait, what do people think that actually means?
Because if I put myself in your shoes, I can imagine the reactions:
What story?
I don’t want to share my entire life story—this is not therapy, it’s photos.
Or my personal favorite: I don’t care about “story,” I just want photos I actually like and will use. We don’t need to overcomplicate this, folks.
And you’re not wrong.
So here’s the real talk: when I (or any other brand photographers) say your photos will “tell a story,” I’m not talking about writing the autobiography of your life in pictures. What I mean is this:
You’ll get photos you actually love and are excited to use.
You’ll have more than just the classic “smiling at the camera” headshots.
You’ll have images of you in action—doing your thing, working with clients, using the tools and details that make your brand yours.
The “story” isn’t just “look at me having a great hair day!” and it doesn't have to be "here's everything there is to know about me ever"
It can be:
This is who I am.
This is how I can help you.
This is what it feels like to work with me.
That’s the kind of story my brand photography tells. The one that helps people connect with you, trust you, and ultimately say, “Yes, I want to work with you!”
Want to know what happens when you book your brand shoot with me? Check out this blog post!
If you’ve ever scrolled through Instagram or a website and thought, “Wow, they look so confident and polished—I wish I could show up like that,” you’re not alone. Many Ottawa coaches, service providers, and wellness professionals feel nervous about booking a branding photoshoot.
The good news? You don’t need to know how to pose, what to do with your hands, or even feel “photogenic.” My job as an Ottawa branding photographer is to guide you through every step so your photos look natural, relaxed, and so you.
Let’s take a peek behind the scenes of what a branding photography session in Ottawa is really like.
Every great photoshoot starts with a conversation. Before the camera comes out, I spend time getting to know your business, your brand personality, and how you want to be seen online. Coaches and wellness providers often tell me they want to look approachable and trustworthy. Designers and service providers often want photos that feel creative and knowledgable.
This step ensures that your photos don’t just look good—they feel like you.
Once we’ve talked about your goals (which I help you answer if you're stuck!), I create your personalized Shoot Plan. This includes:
The Shoot Plan takes away the guesswork so you feel prepared and excited before and during your shoot!
Here’s where the fun begins! Clients often arrive feeling a little nervous, but within minutes they’re laughing and feeling at ease. Why? Because I guide you through every step—where to stand, how to move, and even when to take a breath and just be yourself.
Some of the most common things I hear during sessions are:
“This feels so natural—I didn’t expect that.”
“I’m actually having fun!”
“You made me feel so comfortable in front of the camera.”
During your session, we’ll capture a mix of:
Headshots for LinkedIn and your website
Lifestyle photos that show your personality
Behind-the-scenes images of you doing your work
Storytelling shots perfect for Instagram captions, newsletters, and marketing
Within a week of your session, I go through your photos and send you a gorgeous gallery. This is where you get to choose your favorites which are the ones that I'll edit and deliver to you in a ready-to-post or use way!
The experience you have during your photoshoot directly impacts how your photos turn out. When you feel confident, relaxed, and supported, that energy shows up in your images!
That’s why so many of my clients say things like:
“You made me feel strong and beautiful through the experience.”
“Amy makes you feel so very at ease.”
“I felt confident—and I never thought I’d say that in front of a camera.”
At it's core, branding photography is about more than images—it’s about creating an experience that leaves you feeling empowered! And when you feel good, your audience feels it too.
If you’re a business owner in Ottawa, and you’ve been thinking about booking branding photos, I’d love to help! Together, we’ll create a photoshoot experience that feels natural, fun, and empowering—so you walk away with images that truly represent you and your business.
You’ve invested in branding photography, and now you have a beautiful library of professional images that truly reflect your personality and brand. But what’s next?
One of the biggest mistakes business owners make after a photoshoot is letting those photos sit in a folder on their computer. Your branding photos are meant to work for you—helping you connect with your audience, stand out online, and grow your business.
Here are some of the most powerful ways to use your branding photos to market your Ottawa business.
Your website is often the first place potential clients will go to learn about you. Fresh, professional branding photos:
Tip: Swap out old headshots or stock photos for authentic images from your branding photoshoot!
If you ever find yourself wondering what to post on Instagram, Facebook, or LinkedIn, your branding photos are the answer. Use them for:
Tip: Pair your photos with storytelling captions to give your audience a behind-the-scenes look at your business.
Want to build stronger connections with your subscribers? Adding branding photos to your email newsletters makes them more engaging and personal. Use them to:
If you’re speaking at an event, teaching a workshop, or being featured on a podcast, your branding photos are invaluable. Use them for:
This not only makes you look polished and professional—it positions you as a leader in your industry.
Your branding photos aren’t just for digital spaces. You can also use them in print marketing:
Having professional images ensures your printed materials look just as high-quality as your online presence.
First impressions matter, and using branding photos in your proposals, contracts, or onboarding guides helps set the tone right away. It shows clients that you take your business seriously and care about the details.
As an Ottawa coach, wellness provider, or entrepreneur, your branding photos aren’t just “nice to have.” They’re one of your most versatile marketing tools. When you use them consistently across your website, social media, emails, and print materials, you create a strong, cohesive brand presence that attracts the right clients.
Ready to start using branding photos to grow your Ottawa business? Let’s create images that not only look amazing but also work hard for your marketing!