As a yoga instructor, sharing your teaching style, personality, space, and experience is such an important part of connecting with your students. When people are choosing a yoga class or instructor, they’re not just looking for poses — they’re looking for a feeling. Your photos are your first chance to share that.
A thoughtful branding photoshoot can show who you are, what you offer, and what your studio is all about. Here are some ideas to inspire your next yoga branding session in Ottawa.
Show yourself doing what you do best — guiding your students through a class. These photos bring your teaching style to life and give potential clients a glimpse of what it feels like to practice with you. Whether it’s a calm restorative session or an energizing flow, the right photos can express your approach beautifully.
Do you host classes online, record videos for YouTube or host online experiences? We can show that too! I actually recommend it. It helps people get a feel for the real person behind the screen and shows them some behind the scenes and what it will be like when they join you through their laptops.
Your studio space sets the tone for your classes. Whether you teach in a bright modern studio, a cozy home space, or even outdoors in nature, photos of your environment help people imagine themselves there. Include wide shots of the whole room, smaller vignettes of special details, and anything that makes your space feel unique.
From mats and blocks to blankets and singing bowls — these small details tell part of your story. Styled flat lays or close-ups of props in use can make your brand photos feel grounded and authentic.
People love to know the journey behind their teacher. You can include subtle nods to your certifications, workshops, or training — or capture images that show your dedication to your own practice. It helps build trust and shows the care and knowledge behind your teaching.
Don't forget to show the obvious! You actually going through a flow. This is a great time to grab some b-roll video too.
Maybe you’re known for your calming energy, your playful sense of humour, or your empowering classes — whatever it is, let’s show you! Personality-driven portraits bring a human touch to your brand and help new students connect with you right away.
Is your studio all about community? Mindfulness? Inclusivity? Sustainability? Let those values guide the tone of your photoshoot — from location choices to wardrobe, colours, and even editing style.
Your yoga brand is about more than just movement — it’s about connection, presence, and energy. Let’s create photos that capture all of that and help you share your practice with confidence!
This is a great time of year to highlight what your values are - what matters to you the most and why? Does the holiday season amplify them?
It’s also a great time to add in some fun, joy and light to your content.
You might not do an entire photo shoot just for the holidays (unless you are one of my Members), but you can add in some of these ideas to your shoot any time of year and use it when December rolls around!
And now for those ideas…
Find some decor in your brand colors and play!
Like your regular season branding photos, but with a holiday background to switch it up for a season!
The perfect time to highlight a gifting option for your clients.
Perfect for your email list headers, holiday graphics and Reel/Story backgrounds (my members get these beauties included in their membership every year!)
Season of celebrating! If champagne isn’t your thing swap it out for hot chocolate in a cute mug, cheers-ing gingerbread or whatever your favorite thing is!
Tell us what brings you the most joy this season
There are so many great outdoors spots in Ottawa to do your branding photoshoot! When we book your shoot we’ll dive into some questions that will help us figure out where the best location for your shoot is, but if you’re curious on outdoor options here are a few of my faves!
Park at: City Hall ($)
Photo spots:
Park at: Byward Market (street or parking garage $)
Photo spots:
Outside Fairmont
Rainbow stairs
Major’s Hill park
Park at: Lansdowne underground parking ($)
Photo spots:
Fountain/Splash pad benches
Great Lawn
Garden boxes
Benches in South Court
Outside the Horticulture building and Aberdeen pavilion
Outdoor cafe seating
Inside Beandigan (ask permission before taking photos and always remember to purchase something!)
Park at: behind Bower Coffee (free!)
Photo Spots:
Walk down Richmond Road through the bike path
The red door of the Keg
Park at: Tropical Greenhouse (free)
Photo Spots:
Outside the Tropical Greenhouse (photos inside aren’t allowed)
Bench at the back of the greenhouse
Walk over to the Ornamental Gardens (road and sidewalk)
Ornamental Gardens
If you’re really ambitious you can walk or drive across the road to the Arboretum too
Park at: Parking lot beside the Ron Kolbus Lakeside Centre
Photo Spots:
Greenspace (the trees here turn pink in May!)
Path and rocky point
Beach (head to the far North side for some trees and privacy)
10 minute walk over to Beachconers Ice cream, Britannia Coffeehouse and Britannia Bakeshop (always ask before taking photos inside retail shops! And remember to purchase something if you're using them as a location)
Click here to find out what you need to know before your Ottawa branding photoshoot!