How to Show Up in Your Business (Even When You’re in Hibernation Mode)

Prepping for the Busy Times (When You'd Rather be Hibernating)

You know those busy seasons of life... like Christmas or any time that your calendar is maxed out?

I don't know about you, but for a lot of us what comes after those seasons are feeling to need to hide from the world and recover.

It’s a lot! And if you’re already feeling this you’re not alone. As business owners, we often carry this pressure to keep showing up even when our energy is fading faster than the daylight.

But here’s the good news:

There are ways to stay visible and consistent without constantly being online or burning out.

(and no, I’m not just going to say “get new Brand Photos!” as a magic fix-all 😉 )

The secret?

Having pieces in place that allow your business to run even when you need a break.

So when your schedule gets packed or you’re deep in hibernation mode and don’t want to show your face online…

Your business can still feel present, helpful, and alive.

Let’s walk through how to make that happen in a way that feels aligned with YOUR energy and biz goals.

Because there's no space for blanket-statement advice or "shoulds" over here. Take what you need, make it fit your style and apply it in a way that feels good to you.

Step 1: Create a REALISTIC Plan That Matches the Season You're In

We’re already trying to juggle a million things so please remember this:

You don’t need to be everywhere all at once.

That’s the fastest path to burnout, and we’re not doing that!

Instead, ask yourself:

• How does my business actually need to show up this time of year
• Do I need to drive sales ASAP or just stay visible and top-of-mind?
• What would “showing up consistently” realistically look like for me right now?

Maybe posting once a week is enough.

Maybe this month is more about connection than conversion.

Maybe your business needs more warm and joyful content instead of sales-heavy content.

Don’t let the internet convince you that you need to do MORE to keep up.

You know your business best.

You’re allowed to choose a pace that supports you and your clients.

Step 2: Schedule Content & Marketing That Supports That Plan

Once you’ve decided what your business actually needs during this busy season, you can start to make it real.

You don’t need a brand new, full blown marketing strategy you just need clarity and intention. Try this:

• Write down your visibility goal (ex: “stay present and consistent” or “book 3 new clients”)
• Choose your MAIN platforms and focus on that (email? Instagram? in person networking?)
• Map out what you can realistically create, schedule or do (and then maybe lower your expectations because, once again, we're not trying to add more to our plates)

Now you can decide how to make that happen for you and your life this time of year. Maybe scheduling a whole content batching day works well for you. Or maybe it's doing one thing a day that aligns with your goal instead. There's so much advice out there around the "right" way to do it, but in my experience the one that feels the best for you is the one you're going to stick to.

Also remember that it's not forever! This is just to carry you through this season and then you're allowed to adjust and change it later.

Step 3: Use the Words & Photos You ALREADY Have

You don’t need to reinvent the wheel. You probably already have more content than you think!

Here’s where to look:

• Your website copy
• Past blog posts
• Instagram captions
• FAQs from clients
• Testimonials
• Email newsletters you’ve sent
• Notes apps (you know there’s gold in there)
• Voice notes with your biz besties or groups you've shared in

I can pretty much guarantee you already have things worth repurposing. You just need to gather them and say the same things in different ways (or in exactly the same way if you want to really keep it simple).

And if you don’t have a library of branding photos you love yet…

Then it might be time to fix that

Let’s get you photos that work for your business

Final Reminder: You’re Not Behind

Putting these pieces together now might make the next couple of months feel less chaotic.

And more importantly it might remind you that:

• You’re not behind
• You don’t need to be “on” 24/7 to run a real business
• You’re allowed to show up in a way that matches your energy
• You’re showing up exactly how you need to be

So when life gets busy and you cozy up into hibernation mode…

Your business can still show up for you because you set it up to.

Want a hand putting this into action?

A brand session can give you a library of the best photos AND content ideas that support your marketing all season long.

Work with me here and let’s make your next season feel lighter!