Behind the Scenes of an Ottawa Branding Photo Shoot

Amy is standing beside a client wearing a green shirt. She is smiling and appears to be showing her client the images on the back of her camera screen.

What Actually Happens on Your Branding Photo Shoot

If you’ve ever scrolled through Instagram or a website and thought, “Wow, they look so confident and polished—I wish I could show up like that,” you’re not alone. Many Ottawa coaches, service providers, and wellness professionals feel nervous about booking a branding photoshoot.

The good news? You don’t need to know how to pose, what to do with your hands, or even feel “photogenic.” My job as an Ottawa branding photographer is to guide you through every step so your photos look natural, relaxed, and so you.

Let’s take a peek behind the scenes of what a branding photography session in Ottawa is really like.

Getting to Know You

Every great photoshoot starts with a conversation. Before the camera comes out, I spend time getting to know your business, your brand personality, and how you want to be seen online. Coaches and wellness providers often tell me they want to look approachable and trustworthy. Designers and service providers often want photos that feel creative and knowledgable.

This step ensures that your photos don’t just look good—they feel like you.

Your Personalized Photo Shoot Plan

Once we’ve talked about your goals (which I help you answer if you're stuck!), I create your personalized Shoot Plan. This includes:

  • Location suggestions that make the most sense for you and your brand
  • Wardrobe guidance so your outfits align with your brand colours and vibe
  • Ideas for props or tools (like a laptop, journal, yoga mat, or coffee mug) that add authenticity and purpose

The Shoot Plan takes away the guesswork so you feel prepared and excited before and during your shoot!

On the Day of Your Branding Photoshoot

Here’s where the fun begins! Clients often arrive feeling a little nervous, but within minutes they’re laughing and feeling at ease. Why? Because I guide you through every step—where to stand, how to move, and even when to take a breath and just be yourself.

Some of the most common things I hear during sessions are:

“This feels so natural—I didn’t expect that.”

“I’m actually having fun!”

“You made me feel so comfortable in front of the camera.”

During your session, we’ll capture a mix of:

Headshots for LinkedIn and your website

Lifestyle photos that show your personality

Behind-the-scenes images of you doing your work

Storytelling shots perfect for Instagram captions, newsletters, and marketing

The Finished Photos

Within a week of your session, I go through your photos and send you a gorgeous gallery. This is where you get to choose your favorites which are the ones that I'll edit and deliver to you in a ready-to-post or use way!

Why This All Matters

The experience you have during your photoshoot directly impacts how your photos turn out. When you feel confident, relaxed, and supported, that energy shows up in your images!

That’s why so many of my clients say things like:

“You made me feel strong and beautiful through the experience.”

“Amy makes you feel so very at ease.”

“I felt confident—and I never thought I’d say that in front of a camera.”

At it's core, branding photography is about more than images—it’s about creating an experience that leaves you feeling empowered! And when you feel good, your audience feels it too.

Ready for Your Own Ottawa Branding Photoshoot?

If you’re a business owner in Ottawa, and you’ve been thinking about booking branding photos, I’d love to help! Together, we’ll create a photoshoot experience that feels natural, fun, and empowering—so you walk away with images that truly represent you and your business.

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