You’ve invested in branding photography, and now you have a beautiful library of professional images that truly reflect your personality and brand. But what’s next?
One of the biggest mistakes business owners make after a photoshoot is letting those photos sit in a folder on their computer. Your branding photos are meant to work for you—helping you connect with your audience, stand out online, and grow your business.
Here are some of the most powerful ways to use your branding photos to market your Ottawa business.
Your website is often the first place potential clients will go to learn about you. Fresh, professional branding photos:
Tip: Swap out old headshots or stock photos for authentic images from your branding photoshoot!
If you ever find yourself wondering what to post on Instagram, Facebook, or LinkedIn, your branding photos are the answer. Use them for:
Tip: Pair your photos with storytelling captions to give your audience a behind-the-scenes look at your business.
Want to build stronger connections with your subscribers? Adding branding photos to your email newsletters makes them more engaging and personal. Use them to:
If you’re speaking at an event, teaching a workshop, or being featured on a podcast, your branding photos are invaluable. Use them for:
This not only makes you look polished and professional—it positions you as a leader in your industry.
Your branding photos aren’t just for digital spaces. You can also use them in print marketing:
Having professional images ensures your printed materials look just as high-quality as your online presence.
First impressions matter, and using branding photos in your proposals, contracts, or onboarding guides helps set the tone right away. It shows clients that you take your business seriously and care about the details.
As an Ottawa coach, wellness provider, or entrepreneur, your branding photos aren’t just “nice to have.” They’re one of your most versatile marketing tools. When you use them consistently across your website, social media, emails, and print materials, you create a strong, cohesive brand presence that attracts the right clients.
Ready to start using branding photos to grow your Ottawa business? Let’s create images that not only look amazing but also work hard for your marketing!
If you’re a coach, wellness provider, service provider or business owner in Ottawa, you probably know how important your online presence is for bringing in clients. You’ve seen how other entrepreneurs seem to be polished and confident online, and you want the same for your business. That’s where branding photography comes in!
But if you’ve never had a branding photoshoot before, you might feel unsure about what to expect. The good news? It’s a lot easier (and more fun) than you think!
Before a camera is ever involved, I want to hear about you! Your business, your goals, and where you’re at. I have a short inquiry form to fill out and then we’ll chat by email to see if we’re the right fit for each other. If you’d rather have a call or video chat we can do that too.
I’ll send you my current pricing and packages (which can also be found on my website) and my availability too.
Once I know more about your brand and when you’ve decided on your package, we can start to plan the photoshoot together!
Things like:
Location
Ottawa has so many great options. We’ll chat about it and I’ll give you my recommendations on the best options for your brand photo shoot.
Wardrobe
I’ll guide you on outfit choices that fit your brand colours, personality, and the impression you want to make.
Props and Tools
Whether it’s a laptop, journal, yoga mat, or coffee mug, including intentional items makes your photos feel more like you.
I’ll also send you a short questionnaire and take your answers from that to create your custom Photo Shoot Plan! It will include photo ideas, prop check list, planning schedule and more.
This is the part most people feel nervous about, but it always turns out to be the most fun! You don’t need to know how to pose or worried that you not “photogenic.” My job is to guide you every step of the way, find poses that feel like you and show you that you can have photos of yourself that you love.
Clients often tell me:
“Amy made me feel so at ease.”
“She made me laugh and the process felt so natural.”
“I actually felt confident in front of the camera.”
During your branding photoshoot, we can capture a mix of:
Headshots for your website and socials
Lifestyle photos that show your personality
Behind-the-scenes shots that give your audience a glimpse of your work
Storytelling images you can use for newsletters and social media
and whatever else is personal to you and your business.
Professional branding photos are more than just pretty photos. They’re a tool to help you connect with the right people and grow your business! When you show up confidently and authentically online, your aligned clients feel it and they’re more likely to reach out, book, and be the right fit.
If you’re ready to feel comfortable, confident, and empowered in front of the camera, I’d love to help. Let’s plan your Ottawa branding photoshoot so you can show up online with photos you’re proud of.
When most people think about brand photography, they imagine beautifully designed websites, aesthetic Instagram feeds, or updated LinkedIn profiles. And yes, brand photos absolutely help your business reach people with photos that your clients connect with!
But here’s the part that often gets overlooked: brand photography isn’t just for your business. It’s for you.
Because underneath all the strategy and content planning, what photos really give you is more ease, more confidence, and more space to focus on the things you’re actually here to do.
Here are ten ways brand photography works for you (the human behind the business):
When you’ve got a whole library of photos ready to go, content creation suddenly feels lighter. No more long pauses staring at a blank Canva template. Instead, you have images that already tell the story, so you can focus on the words (or hit “post” and move on with your day).
When you’ve got a whole library of photos ready to go, content creation suddenly feels lighter. No more long pauses staring at a blank Canva template. Instead, you have images that already tell the story, so you can focus on the words (or hit “post” and move on with your day).
Let’s be honest: it’s hard enough to run your business, never mind thinking about fresh content ideas every week. Having photos ready means fewer excuses holding you back. You can show up with ease, without second-guessing how you’ll look or what you’ll post.
You’re already amazing at what you do. (That’s why you have clients!) But you don’t have to also be a photographer, stylist, and content creator on top of that. That’s what I’m here for — so you can keep doing your best work, while I make sure your photos support you.
There’s something about seeing yourself reflected clearly and beautifully that makes showing up online less scary. Your photos remind you: yes, you belong here. Yes, you look the part.
Most of us are our own harshest critics. But through the lens of brand photography, you start to notice the warmth, confidence, and expertise that your clients already see in you every day.
Instead of relying on stock photos or filler graphics, your visuals reflect your real personality. That makes everything you share feel more authentic, which is good for your business and good for your peace of mind.
When you’ve got photos that you actually love, you spend less time wondering, “Does this look okay?” and more time creating, connecting, and moving forward.
Think of your photo library as a cushion of support. On the busy weeks (and we all have them), you’ll have ready-to-go images that buy you time, energy, and sanity.
At the end of the day, brand photography is about collaboration. You don’t have to carry it all on your shoulders. We’ll figure it out together, so you walk away not just with photos — but with a lighter load, too.
Brand photography helps your business grow, yes. But it also helps you feel more supported, more confident, and more free. And that’s what makes showing up in your business sustainable for the long run.
If you’re a business owner who uses “we” in your marketing then you probably have a rockstar team surrounding you!
Branding photo shoots with more than one person can be some of the most fun shoots and they can really help you show your clients who they will be engaging with when they work with your company.
It can feel challenging to plan a photo shoot with multiple people, outfits, styles and keep it cohesive and on-brand without looking too matchy and uniform (unless that’s your thing), but with these tips and the support you get as we plan the shoot you’ll be able to walk into it with confidence.
What is the main purpose of these photos?
Will they primarily be for your website to show what it’s like working with you?
Will you be focussing on individual headshots or group photos for your About Us page?
Do you need stock photos for social media graphics, newsletters and website background photos?
Knowing where and how the photos will be used will help you answer all the questions that come after!
Team photos don’t always have to be the whole group smiling at the camera. This is a great time to get the authentic, real life smiles and laughter that you have with them on the daily!
Some ideas of what to do:
It’s a great idea to get both!
And usually the candids happen naturally when you’re trying to be serious-business-people with the same people you laugh and joke with on the regular 😉
The posed ones are great for your About Us page on your website, pinned posts on your Instagram account, etc
The candids are perfect for showing extra personality, what it’s like to work with you and the general vibe of your team.
It’s good to let everyone know the level of dressiness and preferred color tones for their outfits so that everyone looks great together. Check out the Outfit blog post to dive deeper into all things photoshoot outfits!
Below is a great example of how your team can be cohesive with their outfits. Everyone looks amazing in the team photos and in their individual headshots!
The holidays are such a great time to bring some extra joy and magic into what you’re sharing about your business!
You can share about your own joys and traditions. Tell us a story!
Share what your values are - what matters to you the most and why? Do the holidays amplify any of them?
It’s also the perfect time to bring light! Be silly! Show us who you are on Christmas morning. Find JOY!
You might not do an entire photo shoot just for the holidays (unless you are one of my Members 😉 ) but you can add in some of these ideas to your shoot any time of year and use it when December rolls around!
And now for those ideas…
Like your regular season branding photos, but with a holiday background to switch it up for a season!
The perfect time to highlight a gifting option for your clients.
Perfect for your email list headers, holiday graphics and Reel/Story backgrounds (my members get these beauties included in their membership every year!)
Season of celebrating! If champagne isn’t your thing swap it out for hot chocolate in a cute mug, cheers-ing gingerbread or whatever your favorite thing is!
